About us

Welcome to The Edit. 

Your number one source for all things effortlessly stylish. We’re dedicated to bringing you the very best Edit of fashion, shoes, accessories, gifts & more. 

Our Brand

Our constant focus is to bring new lines to you, both in-store and online on a weekly basis, ensuring we strike the perfect balance of contemporary style, quality & price.

Our name, 'The Edit' is all about our mission; to curate for you a definitive range of cool, contemporary pieces from a wide range of international and British brands. From minimalist Scandinavian style, to Italian-made glamour, and timeless British style, we're inspired by soft, neutral colour palettes, beautiful materials, the silhouette of the couture house and the comfort of every day. Most importantly, we dress real people, like us, at the right prices.

Our teams are only too happy to help, whatever the challenge - we're always there to help - 7 days a week.

The Team

Penny Rawson - Founder & Managing Director

An experienced career-retailer, Penny managed a wide variety of stores, from bookstores, to luxury accessories, via fashion and homeware, in everything from flagship boutiques to city-centre department stores. In 2016, she decided it was now or never to start her own business, and took the plunge. It was a daunting task, from developing a business plan & inventing a brand from scratch to painting the walls and working on the shop floor!

Tim Rawson - Director

Tim started his career in high-end retail with Selfridges & Co, where he and Penny met & quickly moved from the shop-floor to management roles. From there, he moved into the People team, and recruited and managed high-performing teams in retail, e-commerce, technology, travel & hospitality businesses. With his heart still in retail and excited by the early success of The Edit, Tim left his HR career behind to help expand the business and launch theeditboutique.com.

Our History

  • May 7th 2016 - Our first store opens its doors on Ashley Road in Hale!
  • October 31st 2016 - Store #2 opens in Canute Place, Knutsford.
  • March 2017 - theeditboutique.com launches.
  • September 4th 2017 - Store #3 opens in Didsbury, South Manchester.
  • April 2018 - Alderley Edge store opens!

​Find us on Facebook and Instagram for more style inspiration, latest products and more. If you have any questions or comments, please don’t hesitate to contact us, or visit us in store.

We look forward to seeing you soon.

Penny, Tim & The Edit Team


For all press enquiries, please contact us via email at hello@theeditboutique.com

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