Your number one source for all things effortlessly stylish. We’re dedicated to bringing you the very best Edit of fashion, shoes, accessories, gifts & more.
Our constant focus is to bring new lines to you, both in-store and online on a weekly basis, ensuring we strike the perfect balance of contemporary style, quality & price.
Our name, 'The Edit' is all about our mission; to curate for you a definitive range of cool, contemporary pieces from a wide range of international and British brands. From minimalist Scandinavian style, to Italian-made glamour, and timeless British style, we're inspired by soft, neutral colour palettes, beautiful materials, the silhouette of the couture house and the comfort of every day. Most importantly, we dress real people, like us, at the right prices.
Our teams are only too happy to help, whatever the challenge - we're always there to help - 7 days a week.
An experienced career-retailer, Penny managed a wide variety of stores, from bookstores, to luxury accessories, via fashion and homeware, in everything from flagship boutiques to city-centre department stores. In 2016, she decided it was now or never to start her own business, and took the plunge. It was a daunting task, from developing a business plan & inventing a brand from scratch to painting the walls and working on the shop floor!
Tim started his career in high-end retail with Selfridges & Co, where he and Penny met & quickly moved from the shop-floor to management roles. From there, he moved into the People team, and recruited and managed high-performing teams in retail, e-commerce, technology, travel & hospitality businesses. With his heart still in retail and excited by the early success of The Edit, Tim left his HR career behind to help expand the business and launch theeditboutique.com.
We look forward to seeing you soon.
Penny, Tim & The Edit Team
For all press enquiries, please contact us via email at firstname.lastname@example.org